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The Role of Swing States in the 2024 US Presidential Election

Maimona Saleem
Last updated: June 23, 2025 10:12 am
Maimona Saleem
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In the United States (US), swing states hold significant importance in presidential elections. For the reason that, these states are often the battlegrounds where presidential elections are won or lost. In 2024, these states are again expected to play a critical role in determining the direction of the country. Swing states matter because of the demographic changes, socio-economic issues, and voting methods in these states could impact the final count down.

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*The views and opinions expressed herein, and any references, are those of the author and do not necessarily reflect the editorial policy of the Centre for Development and Stability (CDS).The writer is a researcher at the Center for Development and Stability (CDS)

Swings states are Battleground State or a PurpleState  those where no single political party has a secure majority of support. Unlike Red states (supports and votes for the Republican Party) and the Blue states (supports and votes for the Democratic Party) and signify the deep-seated political leanings and ideologies. Swing states are more fluid, with voter preferences shifting between parties from one election to the next. This volatility makes them center of attention for both candidates, who invest significant resources and campaign time to influence these decisive regions.

Because of the US Electoral College system, swing states often have massive influence on election outcomes. Each states’ electoral votes are awarded on a winner-take-all basis or plurality voting, an electoral mechanism where the candidate who receives the most votes in an election win, regardless of whether they achieve an absolute majority.

 In 2024, swing states are once again dignified to be the kingmakers, with a few votes potentially deciding the outcome. This makes the narrow margins in these states to secure a presidency and that’s how this system significantly influences the political scenario.  These states include Pennsylvania, Florida, Michigan, Minnesota, Georgia, Lowa, Nevada, North Carolina, Arizona and Wisconsin, are expected to be particularly influential in the 2024 presidential election.

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Why these states are called swing states? Because, swing states past voting patterns reflect complex dynamics, including growing diversity, an increasing number of independent voters, Urban-rural divide, diverse demographics, high number of undecided voters influenced by the factors ranging from economic concerns in the Rust Belt to shifting attitudes in the Sun Belt.

These states’ inclinations to swing, highlight their openness to change based on current issues and candidate appeal. These states, with their large numbers of electoral votes are considered essential for candidates hoping to reach the 270 electoral votes required to win.

The last few election cycles have demonstrated just how volatile swing states can be. For example, in 2016, several traditionally Democratic states like Pennsylvania, Michigan, and Wisconsin leaned toward Trump, largely influenced by his promises to bring jobs back to the U.S. industrial heartland.

However, in 2020, Biden’s focus on healthcare and a robust COVID-19 response persuaded these states back into the Democratic column. Georgia’s and Arizona’s turn toward the Democrats in 2020, signaled demographic and ideological swings that continued to alter the political realm.

Along with states’ tendencies to swing, demographic changes are equally important and are likely to play a major role in 2024, as they have in recent elections. Such as, states with younger voters, who tend to lean Democratic, are becoming a larger share of the electorate in many swing states. In Georgia and Arizona, for instance, increased turnout among young voters contributed to the Democratic wins in 2020. The growing Hispanic population in states like Arizona and Texas and the large Black population in Georgia represent critical voter bases.

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Many swing states have urban centers with various college-educated populations that lean Democratic, while rural areas have a tendency to favor Republicans. For example, Michigan’s Detroit area and Pennsylvania’s Philadelphia region are Democratic strongholds and counterbalance rural Republican support. This urban-rural divide accentuates the importance of each party’s strategies to appeal to both groups.

These demographic shifts create a dynamic electoral environment, with parties contesting to attract the support of emerging voter blocs who could influence results. Voters in swing states often prioritize issues that affect their daily lives such as inflation and job stability are top concerns. States like Pennsylvania and Michigan, heavily obstructed by shifts in manufacturing. Issues such as abortion rights, gun control, and education are increasingly salient among suburban and young voters. Georgia and Arizona, for example, have seen heightened activism around these issues. Both candidates’ positions on these issues will be heavily scrutinized in swing states.

Moreover, voting methods have transformed in recent years. Early voting and mail-in ballots have   become widely utilized. In 2020, these methods were crucial in determining the election results, particularly during the pandemic when mail-in ballots surged. Therefore, for 2024, high usage of early voting and mail-in ballots is expected, especially in states that have expanded these options, such as Pennsylvania and Michigan. As election day in the US is officially on Tuesday, but millions of Americans have already cast their ballots. With early voting events around the country drawing lines, more than 62.7m voters had handed in ballots by Thursday – a landmark number.

In 2024, diverse population with changing political beliefs, demographic shifts, urban-rural divides, evolving socio-economic issues, shifts in political alignments over time and voting practices are shaping the political landscape therefore swing states are likely to play a significant role in the US election 2024.  As the elections is drawing nearer, all eyes are on these swing states that hold importance in determining election outcomes. As these states decisions have the potential to bring about changes in the concluding results.

*The views and opinions expressed herein, and any references, are those of the author and do not necessarily reflect the editorial policy of the Centre for Development and Stability (CDS).
The writer is a researcher at the Center for Development and Stability (CDS)
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